Business Management & Marketing Course Overview

The Diploma in Business Management & Marketing course provides you with a foundation in Business Management & Marketing so that you may pursue a career or further study in the fields of Marketing or Business or both. In the current economic climate, employers require people with a wide range of skills including marketing and business expertise. Having a strong qualification which combines both Marketing and Business Management gives candidates the ‘edge’ in a competitive jobs market. 

The Business Management & Marketing level 5 Diploma course is designed to provide your with an introduction to marketing and business concepts, processes and frameworks as they can be applied in a variety of organisations. The course aims to develop your knowledge of marketing and the key tools and techniques used by professional marketers. The role of the external and internal environment will be examined and you will gain extensive knowledge and experience of marketing segmentation, targeting and positioning of a brand, product or service. Graduates will be eligible to pursue further higher levels of study in Business Management & Marketing.

This Business Management & Marketing course is accredited by the prestigious London Centre for Marketing which is a global awarding body. This means the qualification you earn will be recognised worldwide and will provide you with a fulfilling career in Business Management and Marketing.
 

Business Management Course Aims :

You will be able to:

• Understand the alternative approaches to marketing
• Apply marketing concepts to business and organisational settings and to case material
• Know the stages in the marketing planning process
• Respond to the opportunities and challenges of the internet and new media for marketing.
• Explain how to segment markets and how to identify target markets in both consumer and business to business settings.
• Be familiar with the information gathering techniques that they will need to operate in a marketing context and to develop marketing plans.
• Provide a broad, yet integrated view of management in organisations.
• Gain insights into the theory and practice of management
 

Business Management & Marketing Course Modules (4):

1. Principles of Marketing
2. Sales Management
3. Buyer Behaviour
4. Business Management

Award Title: Diploma in Business Management & Marketing
Awarding Body: LCM – London Centre of Marketing level 5

Progression:
Successful graduates will hold the title Dip.BMM after their name. 90% of students progress on to complete the Business Management & Marketing level 6 Higher diploma, level 7 Professional Diploma and level 8 Graduate Diploma. Graduates of the level 8 course are well set to pursue careers in: Marketing, Management, PR, business consultancy, event management, promotion and advertising.

Eligibility:
The course is open to people from different work and educational backgrounds. Selection is based on review of details you submit in the online booking form. An IOELTS score of a minimum of 5.0 or more is required for non native English speakers.
 

Cost and duration
The duration of the Diploma in Business Management & Marketing course is twenty weeks and course takes place one evening per week on a Thursday evening .The cost of the course is 1,950 Euro which includes exam fees.

Booking
All course fees are payable in advance. Please note places are limited and tend to book quickly. To book, simply log on to the Book a Course part of CMI’s website and submit your details by the deadline date.

Scheduled Dates 2010/2011

Thursday 7 October 2010, 18:30-21:30, 20wks, Exams: Dec 2010 & March 2011 
 

WHAT OUR STUDENTS SAY  - CLICK HERE

All students pursuing LCM London Centre of Marketing courses must complete the above Diploma in  Business Management & Marketing level 5 before they can progress. Progress to Higher diploma levels by completing additional modules level 6 Higher Diploma, level 7 Professional Diploma and Level 8 Graduate Diploma in Business Management & Marketing Diploma is possible. Each additional Diploma level will cost 1,750euro and will take 20 weeks to complete.

Higher Diploma in Business Management & Marketing (level 6)
Modules:
1. Social Marketing
2. Integrated Marketing Communications
3. Financial Management
4. Brands & Branding

Professional Diploma in Business Management & Marketing (level 7)
Modules:

1. Services Marketing
2. Business Law
3. Corporate Communication
4. Economic Principles.

Graduate Diploma in Business Management & Marketing (level 8)
Modules:
1. International Marketing
2. Strategic Marketing
3. Business to Business Marketing
4. Internet Marketing