Entrepreneurship & Marketing Course Overview
 

Whether you wish to run your own business or work in business development the Diploma in Entrepreneurship & Marketing will develop your entrepreneurial skills. The course provides you with the transferable skills needed to work in a variety of business situations. For anyone keen to be an innovative entrepreneur, start theirn own business or wish to learn vital business development skills and knolwedge, this course will make this a reality.

This Diploma in Entrepreneurship & Marketing course aims to develop your knowledge and understanding of the role of marketing and sales in helping to grow an enterprise. It is designed to provide you with an introduction to marketing concepts, processes and frameworks as they can be applied in a variety of organisations. An understanding of the significance of the external and internal environments, methods to target market segments, and the impact organisations can achieve via integrating the marketing mix will be explored. Entrepreneurial skills will be encouraged and developed. The Entrepeneur & Marketing course aims to equip students with the competence and confidence needed to become successful thriving entrepreneurs.
 

It is recommended students complete the FETAC start your own business course alongside this course and a special discount will apply for students pursuing both the Diploma in Entrepreneurship & Marketing and the Start Your Own Business course.

Entrepreneurship & Marketing Course Aims & Objectives:

To enable you to:
• Apply marketing concepts to business and organisational settings and to case material.
• Know how to segment markets and how to identify target markets in both consumer and business to business settings.
• Demonstrate the role of sales and sales management as a tool in achieving marketing objectives.
• Provide candidates with knowledge of the factors that influence buyer behaviour in different contexts
• Learn about information gathering techniques that they will need to operate in a marketing context and to develop
• Be able to develop, structure and follow strong marketing plans

Entrepreneurship & Marketing Course Modules (4): 
 

  1.   Principles of Marketing
  2.   Sales Management
  3.   Buyer Behaviour
  4.   Business Management

Award Title:  Diploma in Entrepreneurship & Marketing
Award Body: London Centre of Marketing Level 5 Award:

Progression
Successful graduates will hold the title Dip.Entr.Mark. after their name. Students can progress on to complete the Higher Diploma in Entrepreneurship and Marketing by completing 4 additional modules. It is recommended you complete a CMI start your own business course to complement this course.

Entrepreneurship & Marketing Course Eligibility:
CMI welcome bookings from students from all work and educational backgrounds. Selection is based on review of details you submit in the online booking form.

Cost and duration
The duration of the Diploma in Business Management & Marketing course is twenty weeks and course takes place one evening per week on a Thursday evening .The cost of the course is 1,950 Euro which includes exam fees.

Booking
All course fees are payable in advance. Please note places are limited and tend to book quickly. To book, simply log on to the Book a Course part of CMI’s website and submit your details by the deadline date.

Scheduled Dates 2010/2011

Thursday 7 October 2010, 18:30-21:30, 20wks, Exams: Dec 2010 & March 2011 
 

WHAT OUR STUDENTS SAY - CLICK HERE

 All students pursuing LCM London Centre of Marketing courses must complete the above Diploma in Entrepreneurship & Marketing level 5 before they can progress. Progress to Higher diploma levels by completing additional modules level 6 Higher Diploma, level 7 Professional Diploma and Level 8 Graduate Diploma in Business Management & Marketing Diploma is possible. Each additional Diploma level will cost 1,750euro and will take 20 weeks to complete.

Award Title: Higher Diploma in Entrepreneurship and Marketing (level 6)
Additional Modules:
1. Social Marketing
2. Financial Management
3. Brands & Branding
4. Personnel Management