Online Internet Marketing Diploma - CMI, Communications & Management Institute, Dublin's leading provider of Internet Marketing Diploma courses. Online Marketing diploma, Internet Marketing diploma, Online internet marketing course dublin,


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Internet Marketing Diploma

About the Online Internet Marketing Course

The Diploma in Internet Marketing course will provide you with the latest internet marketing skills, tools and knowledge to commence work in this growing area. Starting with devising an online strategy this programme will show you how to plan, research and implement an appropriate internet marketing plan for a particular product or service.

After implementation of the first plan, further strategies will be developed based on feedback and measurement of the success of the initial campaign. Real measurement of the campaign using a range of passive and active marketing tools from Google analytics, Google Webmaster. Adwords, SEO, Adsense, GAP, Social Networking, Blogging, Flickr, Twitter, Facebook, PPC to Podcasting.

The Diploma in Internet Marketing course leads to a prestigious FETAC level 5 qualification. This course is suited to entrepreneurs, marketers, managers, business executives, communication specialists, webmasters, IT managers and anyone who needs to develop their online marketing knowledge and skills.

Aims & Objectives:
Students will be able to:

• Apply the key practical and theoretical skills needed to execute an effective online marketing.
• Understand the fundamental planning concepts for online marketing as well as the key factors in implementation, measurement and evaluation of successful campaigns.
• Apply the latest techniques to their campaign and see instant results

Progression: Possible careers available include: Online Marketing Manager, Search Engine Marketing Analyst, Keyword Researcher, Keyword Researcher, Social Media Strategist, Social Media Strategist, Team Lead, SEO Strategic Accounts, Director, Online Ad Operations, Director, Online Ad Operations.

Course Eligibility
This course is open to people from any educational background and with various levels of experience.

Modules

The Diploma in Internet Marketing includes the latest applied online marketing knowledge and tools and is divided into 4 streams:

1. Traditional Marketing Vs Online Internet Marketing - Commercial Implications of the Internet, Web 2.0 and its Implications, website architecture, Social Interaction with the Internet, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure.

2. Internet Marketing Strategy – Online Marketing research, Internet Marketing Plan, Website Traffic Analysis, Links and contra agreements, Affiliate marketing, email Marketing, dealing with digital agencies

3. Passive Internet Marketing - Website Search Engine Optimisation, Hits & Impressions, Key word Management, Meta Tags, Page view analytics, Visitor statistics, arrival and exit pages, Google Analytics, Page Tracking.

4. Active Online Internet Marketing – Writing for the web, Developing online content, Google Pay Per click Marketing, Banner & digital Image marketing, Adwords, Adsense, GAP, Google Web Tools, Online PR, Social Networking, Blogging, Flickr, Twitter, Facebook, PPC, Podcastin

Awards:

CMI Diploma in Internet Marketing: Award Body: CMI

FETAC level 5 Component Award in Internet Marketing: Award Body: FETAC

Facilities & Support:

This course is delivered in a PC lab and course notes are supplied online for download each week.

Course work

The Online Marketing course work comprises of an Internet Marketing Plan, Search Engine Assignment and Research Project. The practical online marketing course work is a critical part of the programme as it provides you with the opportunity to apply Online Internet Marketing course tools learned during the program. Practical guidance will be offered throughout the course by experienced lecturers with several years industry experience to ensure that learning is converted to practice.

Duration & Cost

The Diploma in Internet Marketing course is delivered one evening per week over 11 weeks. The course costs 1,450euro. There is an option of a Wednesday evening and/or Saturday morning class.

Start: Thursday 7 October 2010, 18.30- 21.30pm, 11 weeks

End: February 2011

Further related courses:

Diploma in Marketing, PR, Advertising & Sales

Related Links:
Marketing Magazine
Marketing Today
Irish Marketing Journal