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Certificate in Event Management  
(with PR module)
       
Content
       
  Course Aims & Objectives  
  Course Overview  
  1. Event Management Planning  
  2. Testing Ideas  
  3. Client Consultation  
  4. Contracts and Agreements  
  5. Event Risk Management  
  6. Organisational effectiveness  
  7. Formulating a PR Strategy  
  8. Publicising the Event  
  9. Corporate Event Management  
    – local and global
  
    ....more     
       
 

About the Course
The Certificate in Event Management course is  
designed for individuals who are entirely new to  
the event management industry.  The event
management industry is a young and dynamic
industry that has expanded rapidly in Ireland in
the past few years. This has led to an increase in
the demand for professional event managers.
 
This course is also suitable for those interested in
making a career move into event management
or for event managers already working in the
industry who want to apply their knowledge to
theory. It is especially suited for executives who
have event management as part of their job or those who wish to gain the additional
skills to organise a special event, celebration party, media launch, exhibition or
conference.
 
Course Aims & Objectives
The aim of the Certificate in Event Management is to provide participants with the
numerous skills they need to work as professional event managers. You will learn how
to prepare, implement and evaluate events as well as co-ordinate the different
elements that make an event memorable. The course will explore how to prepare
winning proposals, effectively negotiate with suppliers, manage finances and the
budget, locate suitable venues and schedule staff. Tips will be explored as to how to
design and implement a successful event.
 
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You will have an opportunity to put together your own event proposal for a real event of your choice and this will form a major part of your assessment for the course. Students who successfully complete the Certificate in Event Management automatically qualify to enter the Diploma in Event Management programme.

Certificate in Event Management - Course Overview

  • Event Management Planning, Testing Ideas
  • Client Consultation, Preparing the proposal
  • Selling and Presentation Skills
  • Developing creative and innovative elements to your event
  • Locating a venue, Contracts and Agreements
  • Finding staff and professional help for an event, Managing Schedules,
  • Record Keeping, Co-ordinating speakers, staff, contractors & volunteers
  • Marketing the Event, Formulating a PR Strategy, Publicising the Event,
  • Corporate Image, Press and Broadcast Media
  • Public relations, News Releases, Writing Feature Articles for the press
  • Designers & Suppliers, Invitations, Merchandising, Packaging
  • Guest Arrival, Registration & Admission Process,
  • Event Risk Management, Security & Safety,
  • Corporate Hospitality, Catering, Managing costs,
  • Financial and Budget Management, Corporate Event Management –local and global
  • Identifying Legal Requirements, Contracts, Systems set-up and ticketing,
  • The event itself, Organisational effectiveness, Organising conferences, choosing
  • sites and working to a budget, Case Study Analysis, Evaluation of the Event
  • Event Sponsorship, Planning Award Ceremonies
  • Presentation skills, Speech content, Exhibition Management

Methodology
The principal method of learning is through lectures, course notes, assignments and projects. Students are expected to read recommended texts to complement course materials. Successful candidates will be awarded the Certificate in Event Management.

Cost and duration
The duration of the Certificate in Event Management course is one evening per week over ten weeks. The cost is 750 Euro. Assessment fees are 200 euro extra. Evening class plus Saturday class option.

Scheduled Dates 2008
Tuesday 7 October 2008, 18:30-21:30, 10 WKS or Sat 11 October, 10:00-13:00 2008, 10 wks.

    
                   
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