Lecturers and guest lecturers who have organised events in North America and Europe will offer you unique insights to this growing profession. This is a comprehensive Event Management course which will provide you with the range of skills necessary to professionally manage an event from start to finish. The Diploma in Event Management qualification will increase career progression, especially with Indoor and Outdoor Event companies, as well as provide job opportunities in the Conference, Hotel, Travel, Tourism and Hospitality sectors.

Diploma in Event Management Core Subjects

There are 12 core subjects to study:

1. Role of Event Planner
2. Client Consultation
3. Event Planning
4. Types of Event
5. Marketing
6. Public Relations
7. Pre- Event Planning
8. Finance
9. Management & Leadership
10. Risk Assessment & Legal requirements
11. The Event itself
12. Post Event: Evaluation

Course Overview
Role of Event Planner:
Qualities & Skills of an Event Manager: What are your event skills?

Client Consultation:
Who are your customers?, Sourcing clients, Sales & Marketing techniques, Market Research, Event Concepts, Testing Ideas, Client Meetings, Preparing the proposal, Event Programme, Developing creative and innovative elements to your event, Selling the Proposal, Cover Letters, Making Presentations, Winning customers, Setting up your own event business, Events industry in Ireland and abroad

Event Planning:
What is your plan? Strategic planning, Goal setting, Objectives, Connection between planning and controlling, Dealing with Suppliers, Locating a venue, Choosing a site and location, Site inspections, Checklist, Meeting clients needs and expectation, working to a budget, Confirming the venue, Staging Events, Contracts and Agreements, Forecasting guests or attendance, Inviting delegates, Managing the Event Schedule, Record Keeping, Co-ordinating speakers, managing staff, contractors & volunteers

Types of Event:
What kinds of events can you manage? Over 20 Different types of event will be explored and over 40 real case studies will be examined in Ireland and throughout Europe. Types of events that will be explored: Private parties, Personal Events, Leisure Events, Cultural Events, Community Arts Events, Organisational Events, Festivals, Themed Events, Corporate and Business Events, Exhibition & Conference Management, Sporting Events, Celebrity events, Weddings, Fund-Raising Events, Children’s parties, Ceremonial events, Annual Events, Award Ceremonies, Air shows, Special Events

Marketing:
Have you a Marketing or Public Relations plan? Marketing the Event, Relationships between Marketing & Promotion, Segmenting, Targeting & Positioning the Event, Branding the Event, Logos, Online Marketing: Setting up an Event Website, Online/Cyber Marketing, Sponsorship, Direct Marketing, E-Commerce, Advertising

Public Relations:
Formulating a Public Relations Strategy, Publicising the Event, Corporate Image, Dealing with Print and Broadcast Media, Preparing News Releases, Writing Feature Articles for magazines

Pre- Event Planning:
What suppliers will you deal with to make your event successful? Identifying vendors appropriate to your event, identifying food & beverage requirements, Printers & Graphic Designers, Invitations, Booklets, Sound & Lighting, Entertainment, Photographers, Cake specialists, Caterers, Designers & Suppliers, Catering Requirements, Merchandising, Packaging, Stage Plans

Finance:
Have you enough finance to manage the event? Managing costs, Financial and Budget Forecasting, Projected costs, Financial Management, Sources of revenue, Accounts, Management Fees, Payment Installments, Cash flow

Management & Leadership:
Have you management & leadership skills to implement the event idea? Operating an Event Business, Effective networking, Management & Leadership skills, Planning & Strategy, Managing People, Delegating duties, Assertiveness, Deadlines, Holding Meetings, Time Management, Recruitment and selection of paid and voluntary employees, Job descriptions & contracts

Risk Assessment & Legal requirements:
What are the risks associated with the event? Event Risk Management, Security, Health & Safety, Corporate Hospitality, Catering, Marquees, Electricity, Hygiene, Room capacity, Identifying Legal Requirements in Ireland and the UK, Copy of sample Legal Contracts, Constructing a Contract, Insurance, Local Authorities, Health & Safety,

The Event itself:
Guest Arrival, Queuing, Signposting, Systems set-up and ticketing, Registration process and software packages, Admission Process, Ice-Breakers, Ambience, Entertainment, Music, Logistics & logistic checklist, Operational Activities, Co-ordinating different elements, Press conferences, Guest Speakers, Catering, Food & Beverage, Sound & Lighting systems, Organisational effectiveness, Monitoring event elements, Involving guests and participants, Achieving Interaction & Ambience, Impact of Events

Post Event: Evaluation:
Evaluation and assessment of the Event, Primary research, Assessing the impact of the Event, Attendance Feedback, Case study analysis, Paying suppliers, Feedback meetings, Questionnaires, Surveys, Introducing revisions to future Event programmes

Methodology
The principal method of learning is through lectures, course notes, assignments and projects. Students are expected to read recommended texts to complement course materials. The Diploma in Event Management is only awarded to students who successfully complete twenty weeks of assignments, projects, lectures as well as a compulsory exam.

Duration and Cost
The Diploma in Event Management (with Marketing, PR and Management modules) is twenty weeks in duration and takes place one evening per week. The cost is 1,650.00 Euro. Exam fees are 300.00 Euro extra. Evening class plus Saturday class option.

Scheduled Dates 2008
Tuesday 7 October 2008, 18:30-21:30 OR Saturday 11 October 2008, 10:00-13:00, 20WKS. (Summer Break Aug-Sept 08).