Course Overview
The Diploma in Marketing, Public Relations, Advertising & Sales course is designed for individuals with no experience in these areas and is also suited to marketing, public relations, sales or advertising executives who wish to upgrade their qualifications. The current economic climate has led to an increase in demand of first-class sales, marketing, pr and advertising executives. In response to this demand, qualified graduates are finding it easier to gain employment and achieve a good salary. This programme is an excellent choice for anybody interested in adding new skills to their existing role, or who wish a career change or to gain employment.
The Diploma in Marketing, PR, Advertising & Sales is delivered by highly qualified and skilled professionals who offer unique insights to these areas both from an Irish and international perspective. Students will acquire strategies and tactics to plan, deliver, manage, and evaluate Marketing, Public Relations, Sales and Advertising campaigns. The course offers valuable insights as to how you can win new customers using various promotional tools. The latest internet marketing tools are explored and a practical Marketing Communications project is added which you will find highly rewarding. A string Sales section has been included which is essential in the current challenging business environment.
The Course has double accreditation and successful graduates will receive an international ICM Diploma in Marketing, PR, Advertising & Sales recognised in over 120 countries worldwide. Upon completion of a practical project, students will also receive a national Fetac level 6 Award in Marketing Communications. An emphasis on practical assessment is included on this programme which you will find highly rewarding. You will be required to prepare a project around an organisation of your choice. This will demonstrate your ability in putting together a marketing communications plan.
A recent survey indicated that 84% of graduates have gained employment or a promotion in the areas of Marketing, PR, Advertising & Sales since completing this course.
Aims & Objectives
To provide students with:
• An understanding of Public Relations, Marketing, Advertising, Sales & Sales Mgmt theory and practice
• Critical understanding of buyer behaviour.
• Practical applied knowledge of PR programmes and writing press releases
• Skills to develop a marketing strategy using Online Marketing.
• Strategies and tactics to plan, deliver, manage, and evaluate advertising, marketing and pr campaigns
Diploma in Marketing, PR, Sales & Advertising - Core Subjects
There are 6 core subjects to study;
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Marketing Communications
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Public Relations
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The Principles of Sales
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Selling & Sales Management
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Advertising
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Consumer & Buyer Behavior
Awards
FETAC Level 6 Component Award in Marketing Communications – National Award: FETAC
Diploma in Marketing, PR, Advertising & Sales – International Award: ICM (UK)
The Diploma in Marketing, PR, Advertising & Sales has double recognition. It is nationally recognised by the Irish State Awarding Body, FETAC for a LEVEL 6 FETAC Component Award in Marketing Communications. The FETAC Award is recognised under the NFQ, National Framework of Qualifications. Please be aware that some similar courses advertised by other education providers have no recognition under the NFQ. Graduates also receive an internationally recognised Diploma in Marketing, PR, Advertising & Sales award from ICM (UK) Institute of Commercial Management (UK).
Methodology
The principal method of learning is through lectures, course notes, recommended reading, assignments and an exam. Students are expected to read recommended texts as a supplement to these learning methods.
Why chose CMI?
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Students who complete all course module exams and assignments receive an international Diploma in Marketing, PR, Advertising & Sales award from ICM (UK). Graduates also receive a LEVEL 6 FETAC AWARD in Marketing Communications.
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Since 2004, CMI has built an excellent reputation with employers as one of Irelands leading educators in Marketing, PR, Advertising, Sales & Integrated Marketing Communications diploma courses.
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CMI brings over 30 years of combined marketing communications experience from our panel of qualified marketing, pr, sales and advertising professionals.
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CMI is committed to Marketing, Sales, PR, & Advertising diploma course excellence and courses are annually researched and updated to meet the demands and needs of these key professions.
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Many past students now work in either marketing, pr, sales or advertising jobs and this course has allowed them to progress in their career.
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Online course notes, journals, information websites and relevant articles are available online to download at all times.
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Graduates will be entitled to hold the credentials Dip.Mark.Com. after their name.
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Courses are centrally located off Dame Street, Dublin 2
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CMI Lecturers are professional practitioner in their lecturing area and can provide you with personal insights relevant to the real world. They offer you class exercises and assignments which allows you to develop your journalist knowledge/skills in a stimulating class environment.
Eligibility
Places are limited for this programme. This course is open to people from any educational background and with various levels of work experience. Due to the broad nature of the programme the course is not limited to an applicant from one industry background. If you are anxious about your eligibility, please contact CMI and a representative will be more than happy to help you chose the right course for you.
Cost and duration
The duration of the Diploma in Marketing, Public Relations, Sales & Advertising course is twenty weeks and course takes place one evening per week or on Saturday morning. There is a Thursday evening or Saturday morning class option.The cost of the course is 1,450 Euro. Exam and assessment fees are 350 euro extra. Total cost is 1,800euro.
Booking
All course fees are payable in advance unless you are unemployed or work part-time in which case a two payment installment plan is offered. See Terms & Conditions on Book a Course part of CMI website. Please note places are limited and tend to book quickly. To book, simply log on to the Book a Course part of CMI’s website and submit your details by the deadline date.
Scheduled Dates 2010/2011 Thurs OR Sat Option Start: Thursday 7 October 2010, 18:30-21:30, 20wks, Exams: January 2011 & April 2011
Start: Saturday 9 October, 2010, 10.00-13.00, 20wks, End: January 2011 .
Exams: Jan 2011 & April 2011 End: April 2011
Want more information?
'Briliiant course, covers eveyrthing you need in marketing communications'
Marie O'Hanlon
'Very enjoyable, lecturers are excellent and I was able to take away some of the Marketing & PR tools I learned and apply them to my job'
Mark Townsend
'Really friendly class mates and enjoyable lectures, all very positive and exactly what I needed to do in the current economic climate'. The course has helped me personally and professionally'
Avril Doyle
Further related courses:
Advanced Diploma in Sales Management
Related Links:
Marketing Magazine
Marketing Today
Irish Marketing Journal
Institute of Commercial Management
Corporate Governance Diploma
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