The current economic downturn will mean that the Sales profession will be under increased pressure to reach ever higher targets as well as beat the competition. To build a successful career in Sales Management, it is essential that sales managers can achieve results but also most importantly know how to get the best from their sales team.
This Sales Management course is ideally suited for individuals who want to gain a thorough understanding of the principles and practice of Sales Management. Also suited for newly appointed sales managers or for sales executives who intend to move up the career ladder and manage a sales team. This course provides excellent career opportunities and facilitates progression in sales focused organisations.
Course Aims & Objectives
This Sales Management course provides you with the skills and techniques necessary to be an effective Sales Manager. Participants learn how to manage the sales force, motivate the sales team together a sales strategy, train and develop sales staff, manage key accounts, implement a promotion or marketing programme, improve communication, make budget forecasts and achieve sales targets.
In an increasingly competitive market place, the theory and practice of Marketing, Public Relations and Advertising is also explored as a means to meet sales objectives and achieve real growth for you and your organisation. This is a comprehensive programme which seeks to educate and train the Sales Managers of the future. The Sales Management course is delivered by experienced Sales Managers drawn from several different industries.
Advanced Diploma in Sales Management - Core Subjects
There are 15 core subject areas to study:
- Business Management
- Internal Organisation
- External Organisation
- Management Process
- Human Behavior
- Management Skills
- Managing the Salesforce
- Sales Management Skills
- Territory Management
- Sales Techniques
- Motivating & Managing Teams
- Recruitment, Selection & Salaries
- Issues in Sales Management
- Leadership & Supervision
- Sales Promotion
Methodology
The principal method of learning is through lectures, course notes, assignments and projects. Students are expected to read recommended texts to complement course materials. The Sales Management Advanced Diploma is only awarded to students who successfully complete twenty weeks of assignments, projects, lectures as well as a compulsory exam.
AWARDS
- Advanced Diploma in Sales Management; Award Body: CMI
- Level 6 Award in Business Management: Award Body: FETAC (IRL) National Award
Why chose CMI?
- CMI is registered as a quality education provider by FETAC – Further Education Training and Awards Council and is registered with Department of Education offering courses recognised under the NFQ, National Framework of Qualifications.
- Graduates receive a Level 6 FETAC Award in Business Management and an Advanced Diploma in Sales Management awarded by CMI.
- Since 2004, CMI has built an excellent reputation with employers as one of Irelands leading Management educators and brings over 50 years of combined Management experience from our panel of qualified industry professionals.
Progression
Graduates of this programme go on to pursue a Degree in Management or Business or related area, a Higher Diploma qualification.
Course Eligibility
Individuals with no prior experience can apply, however some sales experience is preferable. This course is open to people from any educational background and with various levels of work experience. If you are anxious about your eligibility, please contact CMI and a representative will be more than happy to assist you in making the right choice.
Duration and Cost
The Sales Management Advanced Diploma course is twenty weeks in duration and takes place one evening per week. The cost is 1,650.00 Euro plus 300 Euro exam fees. Total cost is 1,950euro.
Booking
All course fees are payable in advance unless you are unemployed or work part-time in which case a two payment installment plan is offered. See Terms & Conditions on Book a Course part of CMI website. Please note places are limited and tend to book quickly. Evening class plus Saturday class option. To book, simply log on to the Book a Course part of CMI’s website and submit your details by the deadline date.

Further related courses:
Marketing, PR, Advertising & Sales Diploma
Scheduled Dates 2009/2010
Start: Thursday 8 October 2009, 18.30-21.30, 20wks. End: April 2010.
Exams: January 2010 & April 2010.
Related Links:
Sales Magazine
Institute of Sales & Marketing Professionals
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