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Sales Management Advanced Diploma

  • Course overview

    Sales Management courses

    5 star reviews    'this was a fantastic course with great lecturers, it has really increased my performance at work and I'm a better Sales manager, I would return to CMI for part time study'    Jason Conneely - More Reviews

    This Sales Management Advanced Diploma course is ideally suited for individuals who want to gain a thorough understanding of the principles and practice of Sales Management. Also suited for sales executives who intend to move up the career ladder and manage a sales team.

    This course provides excellent career opportunities and facilitates progression to ambitious career minded sales executives. Whether you are a field sales, key account manager or ready to move into Sales management, there is something in this course for you. 

    To build a successful career in Sales Management, it is essential that sales managers can achieve results but also get the best from their sales team. This course is ideally suited for individuals who want to get the best from their sales team and gain a thorough understanding of the principles and practice of Sales Management.

    You will acquire:

    • An understanding of the principles and practice of  Business & Sales Management
    • Ways to manage the sales force and motivate the sales team
    • Competence and confidence with implementing a promotional or marketing programme
    • The skills to coach new and existing sales persons for optimal performance
    • Strategies to organise the sales force through proven approaches
    • Capacity to make budget forecasts and drive sales targets
    • The skills needed to train, develop sales staff and key accounts
    Award body: QQI

    A unique feature is a practical assignment and project. There is One written exam.

    Advanced Diploma in Sales Management: CMI (10wks)
    Level 6 Minor Award  in Business Management 6N4310 Further Education and Training: QQI - Quality and Qualifications Ireland (10wks)

    Award Body(s): CMI & QQI

    This course provides excellent career opportunities and facilitates progression in sales focused organisations. The course is internationally recognised and allows progression to the CMI Diploma in Management level 8 60 credit course.
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    Call us Now on 014927070 to discuss course options

  • Modules

    There are 15 core subject areas to study:
    1. Business Management
    2. Internal Organisation
    3. External Organisation
    4. Management Process
    5. Human Resources
    6. Management Skills
    7. Managing the Salesforce
    8. Sales Management Skills
    9. Territory Management
    10. Sales Techniques
    11. Motivating & Managing Teams
    12. Recruitment, Selection & Salaries
    13. Issues in Sales Management
    14. Leadership & Supervision
    15. Sales Promotion
  • Fees

    Classroom course is € 1,350.00

    Includes all tuition, registration, assessment and online notes.

    Applicants are required to pay a minimum deposit of €300 to secure a place on the programme. The balance of fees are due on or before programme commencement.

    See CMI Terms & Conditions for booking.

    How do I book

    Simply complete the online booking form  .

    Pay a 300 euro deposit online via Visa debit or Visa credit card

    Your place on the course is confirmed within 2-3 days of receipt of online booking/payment.

    Balance of payment is required before commencement of course.

    Online Bookings and payments are subject to CMI Terms & Conditions.

Course timetable

  • Classroom

    • Start: Thursday 4th October 2018 18.30-21.30 ( 1 night per week )
    • End: December 2018
    • Assigments: 1 project assignment, 1 exam
    • Duration: 3 months, 10 wks part time . 1 night per week 6.30 pm -9.30 pm (Thursdays)
    • Level: 6
    • Places: Available


Sean Browne is an experienced practitioner in marketing and sales and was sales and marketing director for a number of multi national organisations. Over a period of 15 years Sean worked in over 30 countries on mergers, acquisitions, business expansion programmes, sales force development and NPD. He runs a management consultancy and is a SME mentor for Enterprise Ireland's International Selling Programme. He has designed and delivered sales and marketing training seminars in conjunction with D.I.T. and private corporations. Sean has worked with over 40 Irish Companies in the last 7 years on business expansion projects.

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Graham Moore