Event Management Training (Management Training) @ CMI - The Communications and Management Institute


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Management Training

4. Event Management skills


Content

		Course Aims & Objectives
		Course Overview
	1.	Event Management Planning
	2.	Preparing the proposal
	3.	Selling and Presentation Skills
	4.	Locating a venue, Contracts and
		Agreements
	5.	Contracts and Agreements
	6.	Registration & Admission Process
	7.	Corporate Hospitality
	8.	Managing costs
	9.	Speech content
		....more

About the Course

This event management course is designed for

individuals who want to learn about the skill and

practice of event management. Also suitable for

those interested in making a career move into

event management or for event managers

already working in the industry who want a

broader perspective of this growing industry. It

is especially suited for executives who have

event management as part of their job or who

wish to gain the additional skills to organise a

special event, celebration party, media launch,

exhibition or conference.

Course Aims & Objectives

The objective of the course is to provide participants with the skills they need to work

in Event Management. The course will explore how to prepare winning proposals,

effectively negotiate with suppliers, manage finances and the budget, locate suitable

venues and schedule staff. Tips will be explored as to how to design and implement a

successful event. You will also have the opportunity to make a presentation and pitch

for event business.

Event Management skills - Course Overview

Event Management Planning, Testing Ideas

Client Consultation, Preparing the proposal

Selling and Presentation Skills

Developing creative and innovative elements to your event

Locating a venue, Contracts and Agreements
Finding staff and professional help for an event, Managing Schedules,
Record Keeping, Co-ordinating speakers, staff, contractors & volunteers
Marketing the Event, Formulating a PR Strategy, Publicising the Event,
Corporate Image, Press and Broadcast Media
Public relations, News Releases, Writing Feature Articles for the press
Designers & Suppliers, Invitations, Merchandising, Packaging
Guest Arrival, Registration & Admission Process,
Event Risk Management, Security & Safety,
Corporate Hospitality, Catering, Managing costs,
Financial and Budget Management, Corporate Event Management –local and global
Identifying Legal Requirements, Contracts, Systems set-up and ticketing,
The event itself, Organisational effectiveness, Organising conferences, choosing sites and working to a budget, Case Study Analysis, Evaluation of the Event
Event Sponsorship, Planning Award Ceremonies
Presentation skills, Speech content, Exhibition Management

Methodology
The principal method of learning is through practical exercises, course notes and presentation project. Students are expected to read recommended texts to complement course materials.

Cost and duration
The duration of the Event Management skill’s course is one and two days. The cost is 750 Euro one to one, 680 Euro (5 or more).

Scheduled Dates 2007/2008
Aug, Sept, Oct, Nov, Dec 07.
Jan, March, April 08.


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