Award Body
Optional Textbook:

Fashion Book
Female Fashion Buying Student

Fashion Buying & Merchandising 

Fashion Buying Merchandising Course Overview

The Fashion Buying & Merchandising FETAC level 5 course is a comprehensive course designed for aspiring fashion planners, fashion buyers, merchandisers, retail managers and those involved in fashion sales promotion. It is an excellent choice for anybody interested in adding new skills to their existing role or who wish a career change or to gain employment. 

This  course is delivered by qualified and skilled professionals who offer unique insights and years of experience in fashion merchandising and buying. You will gain practical insights into the exciting world based on real national and international global brands. 

Fashion Buyers have an important role withing the retail sector, from observing the latest trends, to choosing the right product line, to arranging continuity of supply for that season, to final product decision making. The complex and challenging nature of this role involves negotiating the best prices and during the course you will have the opportunity to participate in mock negotiation scenarios. 

You will be encouraged to attend trade shows, fashion shows and other events during the course,  to ensure you are aware of the latest trends in men, women's or children's wear and other product lines. You will engage in trend forecasting to ensure that the season's collections match with consumer expectations.


An important aspect of the course is learning to know the customer. You will study the market context in which fashion buyers and merchandisers operate, along with the commercial viability. The role the customer plays in influencing and informing buying is essential and you will learn new techniques in customer profiling. 

There is no exam but an emphasis on practical assessment which you will find highly engaging . You will be required to prepare a project around an organisation of your choice as well as a Collection of work made up of completed  assignments made up throughout the course. 

Classroom or Distance?
You can attend weekly classes in Dublin city  centre one night per week. Alternatively if attending class doesn't suit you can complete the course by online distance learning. Each week your tutor will add new course materials, case examples and home assignments. Some live online classes are recorded for playback purposes and will be included. Your tutor will teach you how to complete the important project and assignment.

Course Aims

 To provide you with critical understanding of :

  • Relationships between retailers, buyers, manufacturers and customers
  • Characteristics, processes and terms involved in fashion merchandising
  • Role and impact of customer profiling
  • Range of current factors and influences which affect the fashion cycle
  • Different types of retailing organisations
  • Organisation charts which illustrate roles and staffing within a retail store
  • Seasonal calendars, range plans, and financial range plans
  • Boards with  customer profiles and/or factors which are influencing the cycle of fashion
  • The purpose and activities of promotion 
  • Market analysis and promotional plan for a fashion retailer
  • Analyse the importance of visual, technical and aesthetic qualities when presenting work


Fashion Buying & Merchandising Level 5 Minor Award 5N1445 Further Education and Training

Award Body:    QQI - Quality and Qualifications Ireland




fashion buying course

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