Course Overview
The Advanced Diploma in PR, Advertising & Marketing is designed for aspiring marketing, PR or advertising managers. The course provides you with an impressive Level 8 post graduate qualification in Advertising, Marketing and Public Relations and is designed for individuals seeking a strong, recognised qualification.
This Marketing, Advertising & PR course has more subject modules to standard Diploma courses and is designed to be completed in less time than similar courses. Past students have enjoyed the practical insights given to them by real industry professionals working in this crucial area.
You will learn to formulate a strategy for every type of client, through the Development of strategic Perspective Models of Portfolio Analysis. You will learn how to put together a campaign plan and budget based on client briefs and will acquire the skills required to work in a marketing, pr and advertising role. Making key decisions based on sound financial principles will also be explored. Areas covered include writing effective press releases, putting together a public relations, marketing and advertising campaign for a client, and implementation and evaluation of campaigns. The latest online marketing techniques will be examined to give student cutting edge techniques to build into their campaigns. The course will develop your management ability, through exploration of management theory and practice and analysis.
Successful Graduates of this Marketing, Advertising & PR Advance Diploma course will benefit enormously from this course and are equipped with cutting edge tools to deliver results in a high presuure senior PR or Advertising or Marketing role. Students who have already successfully completed the PR, Advertising, Marketing & Sales Diploma with CMI can receive up to 4 module exemptions from this course.
Course Aims
To provide students with:
• A higher understanding of Public Relations, Marketing & Advertising theory and practice
• Practical and applied knowledge of communication programmes through various types of media
• Strategies and tactics to plan, deliver, manage, and evaluate different types of campaigns from outdoor to indoor, print to online.
Award: Public Relations, Advertising & Marketing Advanced Diploma
Award Body: ICM – Institute of Commercial Management - Level 8
Modules: Part 1
Modules: Part 2
ICM Advanced Diploma in Marketing, Advertising & Public Relations is awarded on completion of all Part 1 & 2 subjects. Students who completed the Diploma in Marketing, PR, Advertising & Sales with CMI or another college may receive up to 4 exemptions from Part 1 subjects, marketing, Advertising , PR and Buyer Behaviour.
Exemptions
Students who completed 4 modules from the Diploma in Marketing, PR, Advertising & Sales may receive exemptions on :
- Marketing
- Advertising
- Public Relations
- Buyer Behaviour & Consumerism
The fee for this programme is €2,650. The fee includes all tuition, registration, assessment and online notes.
Applicants are required to pay a minimum deposit of €300 to secure a place on the programme. The balance of fees are due on or before programme commencement. Applicants that are unemployed or work part-time may avail of a two part installment plan. Terms & Conditions apply. Please note places are limited and online booking must be submitted by the deadline date
How do I Book?
- Simply complete the online booking form
- Pay a 300euro deposit online via Visa or Laser card.
- Your place on the course is 100% confirmed within 48 hours of receipt of online booking/payment.
- All course fees are payable in advance and the balance of payment is required before or on start date of course.
- Cash, Cheques, Bank transfer is also accepted as alternative means of payment, in which case you must inform CMI admissions in advance.
- Online Bookings and payments are subject to CMI Terms & Conditions
- CMI courses are held off Dame St, Dublin 2 in Dublin city centre.
- For Booking Enquiries email info@cmi-ireland.com or T: 01 492 7070
- Instalment plans: Instalment plans are offered for unemployed and part-time workers to be agreed with admissions prior to course commencement A. Pay 300 deposit B. 50% of fee by start date of course. C. Balance of fee within 8 weeks.
- Sponsorship: Students must still pay a deposit of 300euro to secure their place irrespective of whether they are being sponsored by an employer or other body. Once payment is received in full for the course by this sponsor, the student will receive a 300euro deposit refund.
- Cheque, bank drafts to be posted to: CMI Accounts & Admissions Office: Unit14A, Cashel Business Centre, Cashel rd, Dublin 12
Start: Thurs 9 February 2012, 18.30-21.30
SEMESTERS: SPRING, SUMMER, AUTUMN
Duration: 30 weeks (no exemptions)
Duration: 20 Weeks (with exemptions)
Exams: April 2012 & July 2012, January 2013
SPRING Semester
| Thursday 09 February | 18.30 – 21.30 |
| Thursday 16 February | 18.30 – 21.30 |
| Thursday 23 February | 18.30 – 21.30 |
| Thursday 01 March | 18.30 – 21.30 |
| Thursday 08 March | 18.30 – 21.30 |
| Thursday 15 March | 18.30 – 21.30 |
| Thursday 22 March | 18.30 – 21.30 |
| Thursday 29 March | 18.30 – 21.30 |
| Thursday 05 April | 18.30 – 21.30 |
| Thursday 12 April | 18.30 – 21.30 |
Exams April 2012
Summer Semester
| Thursday 04 May Thursday 11 May | 18.30 - 21.30 18.30 – 21.30 |
| Thursday 18 May | 18.30 – 21.30 |
| Thursday 25 May | 18.30 – 21.30 |
| Thursday 31 May | 18.30 – 21.30 |
| Thursday 07 June | 18.30 – 21.30 |
| Thursday 14 June | 18.30 – 21.30 |
| Thursday 21 June | 18.30 – 21.30 |
| Thursday 28 June | 18.30 – 21.30 |
| Thursday 05 July | 18.30 – 21.30 |
| Thursday 12 July | 18.30 – 21.30 |
Exams July 2012
Autumn Term
Oct - Dec 2012
Exams: January 2013
TUTORS
Shane Mooney BA,MBA: Sales Management lecturer
Shane holds an MBA in Marketing from Dublin Institute of Technology (DIT) and is a graduate member of the Marketing Institute of Ireland. He has extensive Sales Management, Key Account Management and Project Management experience having worked in these roles for over 15 years in the financial services sector. He is a qualified financial advisor and provides Ses, Marketing and Business Consultancy Services to the SME sector. He also mentors and tutors with Co Meath VEC. Shane lectures for CMI in sales and sales management and has also lectured in project management, career information, work preparation and various marketing and business disciplines.
Caroline Laura Stephens
Caroline Stephens lectures in PR, Communications and Events at the CMI. She runs her own Communications company. Caroline was previously Head of Dell’s Consumer Public Relations Division for Europe, and managed their Small Business Communications programme for the region. With over 15 years experience with the multinational in the technology arena, Caroline held a wide variety of management roles with responsibility for European, UK and Irish programmes, which also included agency management for events and PR. In addition, large scale events planning such as major European product launches to media, as well as event planning responsibility for all Michael Dell visits to the country, were under her remit. Caroline’s experience also covers the public sector, internal communications and the corporate sector . She has extensive media training experience.
Aine Bodley: Advertising & Buyer Behavior Lecturer
Áine Bodley has a degree in Communications Studies from Dublin City University, she also holds a Masters in Advertising fron DIT. Áine has extensive experience in advertising having worked in Carat Ireland as a Media Planner and Buyer and in Ogily as a Account Manager. She also has several years experience working client side as a Marketing Manager. In 2009 Áine set up her own business as a Marketing Consultant.
Fiona Whelan BA, MMI
Currently lectures for CMI, and has over 20 years experience in Marketing, planning and strategy. She runs her own marketing consultancy, Blue Shoes Marketing.
Am I eligible for this course?
The course is open to people from any edicational background and work experience. It is advisable to complete the Diploma in Marketing, PR, Advertising & Sales with CMI first but this is not mandatory.
Students who completed 4 modules from the Diploma in Marketing, PR, Advertising & Sales may receive exemptions on :
Marketing
Advertising
Public Relations
Buyer Behaviour & Consumerism
Progression Routes
Kirstina Almgren Student Marketing, PR, Sales & Advertising Diploma
“When I took up the course with CMI, I was also looking for a job. More positive
interviews began to unfold. Thankfully I got a great job as Sales assistant with Aviva
and it is largely due to having completed the Diploma in Marketing, PR, Advertising &
Sales with CMI. Lecturers were great and staff very friendly I would have no hesitation in
recommending CMI and this course.”
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Anna Dunlevy Marketing, PR, Advertising & Sales Graduate
“Last year, I was let go from my job in the Financial Sector. I saw this as an opportunity to pursue a career change . I have always had an interest in Sales & Marketing but never had time to follow up. I enrolled with CMI and thoroughly enjoyed the classes. The lecturers were very professional & knowledgeable. Despite the current economic climate, I was fortunate in getting a Marketing position in the retail industry. I can honestly attribute this to completing the course with CMI, for which I am very grateful. I thoroughly enjoyed the course & would recommend studying with CMI to anyone who might wish to improve their career.”
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Doing the course at CMI helped me enormously. Because the qualification is from the UK, I got a position almost immediately with a PR agency in London. London is the home of PR and is the best place to gain experience. I will eventually return to Ireland and would highly recommend you consider this course.
Ann Chapman
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