Marketing, PR, Sales & Advertising Diploma

The fee for this programme is €1,750. The fee includes all tuition, registration, assessment and online notes.

Applicants are required to pay a minimum deposit of €300 to secure a place on the programme. The balance of fees are due on or before programme commencement. Applicants that are unemployed or work part-time may avail of a two part installment plan. Terms & Conditions apply.

How do I Book?

1. Simply complete the online booking form
2. Pay a 300euro deposit online via Visa or Laser card.
3. Your place on the course is 100% confirmed within 48 hours of receipt of online booking/payment.
4. All course fees are payable in advance and the balance of payment is required before or on start date of course.
5. Cash, Cheques, Bank transfer is also accepted as alternative means of payment, in which case you must inform CMI admissions in advance.
6. Online Bookings and payments are subject to CMI Terms &  Conditions
7. CMI courses are held off Dame St, Dublin 2 in Dublin city centre.
8. For Booking Enquiries email info@cmi-ireland.com or T: 01 492 7070
9. Instalment plans: Instalment plans are offered for unemployed and part-time workers to be agreed with admissions prior to course commencement    A. Pay 300 deposit  B.  50% of fee by start date of course. C. Balance of fee within 8 weeks.
10. Sponsorship:  Students must still pay a deposit of 300euro to secure their place irrespective of whether they are being sponsored by an employer or other body. Once payment is received in full for the course by this sponsor, the student will receive a 300euro deposit refund.
11. Cheque, bank drafts to be posted to:  CMI Accounts & Admissions Office:  Unit14A, Cashel Business Centre, Cashel rd, Dublin 12

Thursday Class Timetable

SPRING SEMESTER

FEB - April 2012

Exams April 2012

SUMMER TERM

22nd TERM

Thurs 4 May 2012 - July 2012

EXAMS:  July 2012

Shane Mooney BA,MBA: Sales Management lecturer

Shane holds an MBA in Marketing from Dublin Institute of Technology (DIT) and is a graduate member of the Marketing Institute of Ireland. He has extensive Sales Management, Key Account Management and Project Management experience having worked in these roles for over 15 years in the financial services sector. He is a qualified financial advisor and provides Ses, Marketing and Business Consultancy Services to the SME sector. He also mentors and tutors with Co Meath VEC. Shane lectures for CMI in sales and sales management and has also lectured in project management, career information, work preparation and various marketing and business disciplines.

Caroline Laura Stephens  PR lecturer

Caroline Stephens lectures in PR, Communications and Events at the CMI. She runs her own Communications company. Caroline was previously Head of Dell’s Consumer Public Relations Division for Europe, and managed their Small Business Communications programme for the region. With over 15 years experience with the multinational in the technology arena, Caroline held a wide variety of management roles with responsibility for European, UK and Irish programmes, which also included agency management for events and PR. In addition, large scale events planning such as major European product launches to media, as well as event planning responsibility for all Michael Dell visits to the country, were under her remit. Caroline’s experience also covers the public sector, internal communications and the corporate sector . She has extensive media training experience.

Aine Bodley: Advertising & Buyer Behavior Lecturer
Áine Bodley has a degree in Communications Studies from Dublin City University, she also holds a Masters in Advertising fron DIT. Áine has extensive experience in advertising having worked in Carat Ireland as a Media Planner and Buyer and in Ogily as a Account Manager. She also has several years experience working client side as a Marketing Manager. In 2009 Áine set up her own business as a Marketing Consultant.

Fiona Whelan BA, MMI  Marketing Lecturer

Currently lectures for CMI, and has over 20 years experience in Marketing, planning and strategy. She runs her own marketing consultancy, Blue Shoes Marketing.

Anna Dunlevy - Marketing, PR, Advertising & Sales Diploma Graduate

Due to the downturn in the Financial Sector I was let go from my job, but saw this as an opportunity to pursue a change in career. I decided to enrol with CMI
to study Marketing, PR, Sales & Advertising. I've always had an interest in the Industry but never had time to follow up.  I thoroughly enjoyed the classes, the lecturers were very professional & knowledgeable in their field and always willing to help at every stage.
I've since started in a Marketing role within the retail industry and can attribute this to gaining experience & knowledge from CMI, for which I am very grateful.
I would recommend a course of study with CMI to anyone.

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Pamela Mc Cabe - Student Marketing, PR, Sales & Advertising Diploma

As I am progressing in my role as a consumer training executive for Vodafone, I wanted to further my education. CMI stood out to me as a reputable college and the fact that I would come out with a diploma after 6 months really appealed to me. Since starting my course I have been chosen from my team as a role model and am being up-skilled and developed into the role of manager. I really think furthering my education at CMI has helped me to achieve these goals. I also find the CMI team very helpful and always willing to accomodate you.

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Akeem Raham - Advanced Diploma in Event Management Course Graduate and Marketing/PR Sales & Advertising Graduate

CMI has made achieving my educational goals so much easier, with excellent courses and splendid learning conditions. I enrolled on a second course within the same academic year (having enjoyed the first so much) which has opened a plethora of opportunities for me in my new career. Thanks guys, you are simply brilliant and I couldnt have done it without you.

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Marie O'Hanlon - Marketing, PR, advertising & Sales Diploma course

'Briliiant course, covers eveyrthing you need in marketing communications'

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Mark Townsend - Marketing, PR, Advertising & Sales Graduate

'Very enjoyable, lecturers are excellent and I was able to take away some of the Marketing & PR tools I learned and apply them to my job'

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Avril Doyle - Marketing, PR Graduate

'Really friendly class mates and enjoyable lectures, all very positive and exactly what I needed to do in the current economic climate'. The course has helped me personally and professionally'

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Eligibility

The course is open to people from any educational and industry background. Students with no prior qualifications are eligible.  If you are anxious about your eligibility, please contact CMI and a representative will be more than happy to address your questions.

FAQ’s

What is the next step?

Graduates will be entitled to hold the credentials Dip.Mark.Com. after their name. Upon completion of this course, students are eligible to get 4 exemptions from the Advanced Diploma in Marketing, PR & Advertising level 8 offered by CMI. Students can go on to pursue a Degree in Marketing, PR or advertising Communications.  Careers open to Diploma students are field sales, telesales, sales manager, advertising executive, ad copywriter, ad planner, creative ad director, public relations accounts executive, pr officer, press officer, media planner, media buyer, media analyst.

Marketing & Communications             Progression Routes