Online Marketing Strategy Certificate
Course Overview
This Online Marketing Strategy course is suited to entrepreneurs, marketers, managers, business executives, communication specialists, webmasters, IT managers and anyone who needs to develop their online marketing knowledge and skills.
The Online Marketing Strategy course for services/products will provide you with the latest internet marketing skills, tools and knowledge. Starting with devising an online strategy this programme will show you how to plan, research and implement an appropriate internet Marketing plans for a particular product or service. After implementation of the first plan, further strategies will be developed based on feedback and measurement of the success of the initial campaign. The course is practical and aims to make you into a real internet marketer, using a combination of lectures and practical exercises which involve the creation of online marketing Campaigns.
The course will teach the many tools the internet provides to understand the market and to reach it with different campaign types. The main themes are: understanding the market, search marketing, Facebook/twitter marketing, display/banner marketing, mobile marketing, video marketing, website optimization and measuring success. By the end of the course you will be able to plan and implement an online marketing strategy, and will be encouraged to develop your own campaigns while you learn.
After implementation of the first plan, further strategies will be developed based on feedback and measurement of the success of the initial campaign. Real measurement of the campaign using a range of passive and active marketing tools from Google analytics, Google Webmaster. Adwords, SEO, Adsense, GAP, Social Networking, Blogging, Flickr, Twitter, Facebook, PPC to Podcasting.
Course Aims
Students will be able to:
• Apply the key practical and theoretical skills needed to execute an effective online marketing.
• Understand the fundamental planning concepts for online marketing as well as the key factors
of implementation, measurement and evaluation of successful campaigns.
• Apply the latest techniques to your campaign and see instant results
Award: Online Marketing Strategy Certificate
Award Body: CMI
Online Marketing Strategy Modules
The Online Marketing Strategy course includes the latest online marketing knowledge and tools and is divided into 5 main areas:
1) Introduction: understanding the market; campaign planning; measuring success
2) Search Marketing; Display Marketing
3) Social Media Marketing; Mobile marketing
4) Video Marketing; Website Analytics
5) Campaign Optimisation, Website optimization; measuring success
The fee for this programme is € 690 euro. The fee includes all tuition and assessment and online notes.
Applicants are required to pay a minimum deposit of €300 to secure a place on the programme. The balance of fees are due on or before programme commencement. Terms & Conditions apply.
Schedule
| Monday 06 October | 18.30 – 20.30 |
| Monday 13 October | 18.30 – 20.30 |
| Monday 20 October | 18.30 – 20.30 |
| Monday 27 October | 18.30 – 20.30 |
| Monday 05 March | 18.30 - 21.30 |
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Francesco Gagliardi
Francesco Gagliardi who currently works at Google as a Senior Marketing Strategist, and has previous experience planning and implementing full online marketing campaigns using google, facebook, youtube and other ad networks.
Are you eligible?
The course is open to people from any educational and industry background. Students with no prior qualifications are eligible. If you are anxious about your eligibility, please contact CMI and a representative will be more than happy to address your questions.
Progression Routes:
Very insightful course and practical. definitely worthwhile doing and got loads of tips and new tools as to develop online marketing techniques. Great value.
Peter Gibbons