 |
|||||||||||
| HOMEPAGE | LOCATE US | CAREER | CONTACT US | ||||||||
|
|
|
|
|
|
|
|
|
 |
Communications Training |
 |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8. PR, Media & Marketing Skills |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
About the Course |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| This training programme is designed for | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| individuals who seek to acquire fundamental | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Public Relations, Media and Marketing skills to | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| communicate a message to a wider audience. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| It is designed for individuals who want to learn | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| the skill and practice of public relations and | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| marketing in a short space of time. In order to | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| achieve maximum benefit from the course, the | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| training programme can be tailored to suit your | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| own needs and requirements. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Course Aims & Objectives | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| This course is especially suited to newcomers to the world of television, radio and | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| newspapers who wish to gain a thorough understanding of the many principles that | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| govern these different forms of media. In particular techniques will be explored as to | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| how to handle a radio or television interview. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Participants learn how to structure a news release and compile a public relations | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| programme, which is an essential part of modern public relations practice. A clear | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| focus on writing, composition, sentence structures and identifying attention grabbing | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| headlines or copy is explored. Compiling and developing a public relations programme | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| along with an appreciation of the role of writing styles and skills forms a major part of | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| the programme. Participants learn how to compile and implement a media relations | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| strategy, learning what journalists to contact and when. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The Marketing section of the programme is about identifying potential customers, researching their needs, developing products to suit customer requirements, putting together marketing programmes and promotional activities, branding products and services, identifying new media channels to communicate to a wider audience. The Marketing section of the programme will cover all the promotional methods available to you including Sales Promotion, Advertising, Sponsorship, Direct Marketing and Personal Selling.
PR, Media & Marketing Skills - Course Overview
Principles of Broadcast Media are explored
Media strategy plan: put together a plan to ensure you get on the air
Know how radio and TV programmes function and what journalists and reporters want
Radio/TV landscape, Programme Styles, Target stations, Studio environment
Set the Agenda by planning for Radio interviews
Compile key messages and sound bites
Objectives, Reaching a wider audience
Learning about television, radio and print media channels
Develop basic communication skills to promote your on-air message
Advice on how to prepare answers to potentially challenging questions
Explore proven guidelines and techniques for enhancing interview effectiveness
Breathing and relaxation techniques
Writing a news release
Communicating with the media
Putting together a public relations plan
PR planning and Strategy
Internal & External Public Relations
Budgets, Evaluation
Sponsorship, Marketing environment, Market segmentation
Targeting consumers or an audience,
Branding, Positioning the Product or Services Brand in minds of consumers
Marketing programmes, and plans,
Marketing and Managing your web site, Online/ Cyber Marketing.
Promotional resources, Cost and availability of promotional methods
Sponsorship, Direct mail, Internet, Direct marketing, Advertising, Direct Response
Methodology
The principal method of learning is through practical exercises and role play. At the end of the course participants will have the confidence and ability to reach a wider audience and more consumers.
Cost and duration
The duration of the Public Relations, Media & Marketing Skills course is one and two days. The cost of the course is 690Euro for one day and 1280Euro for two days based on individual tuition. Group Discounts apply and it cost 880Euro per person for a group of five or more.
Scheduled Dates 2007/2008
Aug, Sept, Oct, Nov, Dec 07.
Jan, March, April 08.
| 2007 © All Right Reserved / CMI Communication and Management Institute | |||||||||
|
|
|
|
|
|
|
|
||
