School of Communications


Marketing courses

What is Marketing?

Marketing is traditionally the means by which an organization communicates and engages with its target market to sell its products and services.  Marketing courses should cover Online marketing which involves using a wider variety of platforms. Online marketing has brought organisations closer to their market segments using data analytics. Now organisations can build better lasting relationships with customers/stakeholders through various forms of communication including promotion and social marketing. Marketing courses tend to cover both traditional and digital marketing platforms, as tools you can use when putting together a marketing communications plan. Read more ... Marketing, PR, Advertising & Sales Diploma

Event Management courses

What is Event Management? 

Event Management is the planning, implementation, co-ordination of tasks and activities based on an original event concept agreed between an events team or manager and their client. Event Management courses are designed to provide you with a proven methodology to establish and run successful events. Whether it is an indoor or outdoor event or a larger festival involving licensing, event management courses should properly cover these sectors. Marketing is one tool used to promote and sell events. Read more ... Event Management Diploma

Journalism courses

What is Journalism? 

Journalism is a form of communication which is intended to be factual, truthful and honest.  The purpose of journalism is to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments. Journalism is an activity of writing on different platforms such as newspapers, magazines, or news websites or preparing news for broadcast. Journalism courses should cover the art of storytelling which comes in the form of reporting and may take the form of :

Local News
Opinion Piece
Reviews - Books or Travel
Industry specific e.g. Environmental, Science
Court Reporting

Read more .... Journalism & Media Diploma

School of Communications

CMI's School of Communications offers part time evening courses and qualifications in Communications which include :  

Marketing, PR, Advertising, Sales
Event Management
Journalism and Media

Past graduates have gained jobs and careers as Marketing Communication Officers, Marketing Managers, Public relations officers, Media Assistants, Sales Managers, Key Account Managers, Social Media executives and Journalists.

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