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Marketing, PR, Sales & Advertising Diploma

  • Course overview

    Marketing Courses, PR courses, Sales courses

    5 star reviews    ' This Marketing, PR, Sales and Advertising  Diploma course was immensely enjoyable. It gave me new skills that I can apply to my job, and lecturers work in their respective industries, so had the latest insights '  Jimmy Keaveny - More Reviews

    Completing a Marketing & Public Relations course and an Advertising & Sales course will provide you with a competitive edge for you and your organisation. In an increasingly competitive marketplace, having the latest marketing, advertising, pr and sales skills will be an advantage to you personally and professionally.

    The Marketing, Public Relations, Advertising & Sales Diploma course is designed for individuals with no prior experience in these areas and is suited to executives who wish to upgrade their qualifications. It is an excellent choice for anybody interested in adding new skills to their existing role or who wish a career change or to gain employment. 

    The diploma qualification is delivered by highly qualified and skilled professionals who offer unique insights to these areas from an Irish and international perspective. Students will acquire strategies and tactics to plan, deliver, manage, and evaluate Marketing, Public Relations, Sales and Advertising campaigns. 

    The course offers valuable insights as to how you can win new customers using various promotional tools. A strong Sales section has been included which is essential in the current challenging business environment. How to implement a Media Strategy and effective PR plan is explored. The latest internet marketing tools are examined and a practical Marketing Communications project is added which you will find highly rewarding.  Setting up a plan to include cutting edge online marketing tools to include Google campaigns can be included in your project.

    Successful graduates will receive an international CMI Diploma in Marketing, Public relations, Advertising & Sales and a national QQI Marketing Communications level 6 Minor Award.

    Award body: QQI

    4 units, 3 exams, 1 Marketing Communications project 

    1st Award: Diploma in Public Relations, Marketing, Advertising & Sales
    Award Body: CMI

    2nd Award: Marketing Communications Level 6 Minor Award 6N4370 Further Education and Training – QQ  (10weeks)
    Award Body(s): QQI - Quality and Qualifications Ireland

    78% of past students have gained employment in the areas of Marketing, PR, Advertising & Sales since graduating. 
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    Call us Now on 014927070 to discuss course options
  • Modules

    There are 4 core units to study:

    1. Marketing Communications
    2. Public Relations
    3. Selling & Sales Management
    4. Advertising & Buyer Behavior
  • Fees

    Classroom course is € 1,850.00 

    Includes all tuition, registration, assessment and online notes.

    Applicants are required to pay a minimum deposit of €300 to secure a place on the programme. The balance of fees are due on or before programme commencement.

    See CMI Terms & Conditions for booking.

    How do I book

    Simply complete the online booking form  .

    Pay a 300 euro deposit online via Visa debit or Visa credit card

    Your place on the course is confirmed within 2-3 days of receipt of online booking/payment.

    Balance of payment is required before commencement of course.

    Online Bookings and payments are subject to CMI Terms & Conditions.

Course timetable

  • Classroom

    • Start: Thursday 11th October 2018 18.30-21.30 ( 1 night per week )
    • End: April 2019
    • Assigments: Exams & 1 Project
    • Duration: 6 Months part time
    • Level: 6
    • Places: Available


Micheal has lectured in various areas including Sales, Marketing, Coaching, Communication, Interview Preparation, Globalization, Work Experience, and other business related topics. Michael worked as a Senior Advertising Manager with over 35 years experience in the advertising industry working in multiple ad agencies. He has extensive experience dealing with all sectors including public and private sectors. 
CMI_Headshots_Richard O Donnell 24_SmallB

Richard lectures on Strategic Marketing with CMI. Richard specialises in digital marketing and is currently the head of strategic planning with one of Irelands leading digital marketing agencies. Before this he spent 6 years in management consulting specialising in market strategy and brand management where he helped to develop the brand strategies of many of Ireland’s best known brands. Richard holds an MSC in International Business from UCD.

Fiona Hodgins

Fiona is a director in a leading Irish agency, a senior brand advisor and a strategic communications specialist whose job is to help agency clients solve business challenges and identify opportunities that grow brand relationship, reputation and revenue. She works with a diverse range of clients who operate in sectors such as FMCG, banking, hospitality, alcohol, retail and blue chip. Fiona holds a BA (Hons) in History and Politics from UCD and a Post Graduate Diploma in PR from the Fitzwilliam Institute. Fiona lectures on the Marketing, PR, Advertising and Sales course with CMI. 


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Graham Moore