Marketing & PR

  • Course overview

    Marketing communications

    5 star reviews    ' Very enjoyable marketing and public relations course . It gave me new marketing skills , sales and public relations tools that I can apply to my job, and teacher provided me the latest insights '  Angela Cummings - More Reviews

    This Marketing communications course is designed to equip you with the key tools to develop and implement a marketing communications strategy, using the latest marketing, sales promotion and public relations techniques. You will have the opportunity to look at the latest techniques and create new and exciting plans. 

    Learn the core concepts of marketing and digital marketing, prepare a real strategy with tactics, learn about brands and brand strategy, apply core marketing communications tools such as PR, direct marketing, Sales promotion and personal selling to your plan. 
    Developing an integrated approach to marketing communications , choosing the most appropriate promotion tools most suited to your brand and budget.

    The Minor award course is particularly relevant for those who currently work in marketing or have a marketing related role. It is also very suitable for small businesses owners who wish to promote their business.
    Award body: QQI Quality & Qualifications Ireland Courses
    Assessment:  1 Marketing Communications project 
    Award: Marketing Communications QQI Level 6 Minor Award 6N4370 Further Education and Training (10 Weeks) 
    Award Body: QQI - Quality and Qualifications Ireland
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    Call us Now on 014927070 to discuss course options
  • Modules

    Unit 1: Core Concepts in Marketing

    • The Marketing Concept
    • The Marketing Mix (4Ps)
    • The Principles of Marketing
    • Digital Marketing
    • Managing Advertising

    Unit 2: Strategic Marketing

    • The Marketing Planning Process
    • Market Analysis
    • Marketing Objectives
    • Marketing Strategy
    • Marketing Tactics

    Unit 3: Brand and Product Management

    • Brand Strategy
    • Product Management
    • Pricing
    • Distribution Planning

    Unit 4: Marketing Communications

    • Marketing Communications
    • Message Strategy
    • Advertising Media Selection
    • Direct Marketing
    • Public Relations
    • Sales Promotion
    • Personal Selling

    Unit 5: Marketing Execution

    • Integrated Marketing Communications (IMC)
    • Setting Campaign Objectives
    • Choosing appropriate Promotion Tools
    • Setting a Marketing Budget
    • Evaluation and Control
    • Legal and Ethical Issues in Marketing
  • Fees

    Live Online classes
    Fee € 880.00


    Fee € 980.00

    Includes all tuition, registration, assessment and online notes.

    How do I book

    Online Booking: Simply complete the online booking form .

    Pay a minimum deposit of €300 to secure a place 

    The balance of fees is due before programme commencement and can be paid by clicking here

    Your place on the course is confirmed within 2-3 days of receipt of online booking/payment.

    Online Bookings and payments are subject to CMI Terms & Conditions.

    Sponsorship: Students must still pay a deposit of 300 euro to secure their place irrespective of whether they are being sponsored by an employer or other body. 

    Once payment is received in full for the course by the sponsor, the student will receive a 300euro deposit refund.


Course timetable

  • Timetable

    • Start: Thursday 8 October, 18.30-21.30
    • End: December 2020
    • Assigments: Project
    • Duration: 10 weeks
    • Level: 6
    • Places: Limited


Anne Gallagher
Anne Gallagher is currently the Head of Communications for ADHD Ireland. She is also the founder of an online beauty store Previously roles include Marketing Manager for SPAR Ireland, Senior Product Manager for L'Oreal Paris, and Account Manager for Watermarque Communications. She holds a Post Grad Diploma in PR, Diploma in Digital Marketing Strategy and Cert in Management. Anne teachers Marketing and PR with CMI.    

Get in touch with us

Graham Moore