Sales Management Advanced Diploma

  • Course overview

    Sales Management courses

    5 star reviews    'this was a fantastic Sales Management course with great lecturers, it has really increased my performance at work and I'm a better Sales manager as a result '    Jason Conneely - More Reviews

    This Sales and Sales Management course is ideally suited for individuals who want to gain a thorough understanding of the principles and practice of Sales Management. Also suited for sales executives who intend to move up the career ladder and manage a sales team.

    The CMI Sales & Sales Management Advanced Diploma course provides excellent career opportunities and facilitates progression to ambitious career minded sales executives. Whether you are a field sales, key account manager or ready to move into Sales management, there is something in this course for you. 

    To build a successful career in Sales Management, it is essential that sales managers can achieve results but also get the best from their sales team. This course is ideally suited for individuals who want to get the best from their sales team and gain a thorough understanding of the principles and practice of Sales Management.

    You will acquire:

    • An understanding of the principles and practice of  Business & Sales Management
    • Ways to manage the sales force and motivate the sales team
    • Competence and confidence with implementing a promotional or marketing programme
    • The skills to coach new and existing sales persons for optimal performance
    • Strategies to organise the sales force through proven approaches
    • Capacity to make budget forecasts and drive sales targets
    • The skills needed to train, develop sales staff and key accounts
    Award body: CMI

    A unique feature is a practical assignment and project. There is One written exam.

    Award 1: Advanced Diploma in Sales Management
    Award Body: CMI (10wks)

    Award 2:  Level 6 Minor Award  in Business Management 6N4310 Further Education and Training
    Award Body: QQI - Quality and Qualifications Ireland (10wks)

    This course provides excellent career opportunities and facilitates progression in sales focused organisations. The course is internationally recognised and allows progression to the CMI Diploma in Management 60 credit course.
    Not found your course? Search here

    Marketing, PR , Advertising & Sales Diploma

    Event Management Diploma

    Want to Apply Now? Click here 

    Call us Now on 014927070 to discuss course options

  • Modules

    There are 15 core subject areas to study:
    1. Business Management
    2. Internal Organisation
    3. External Organisation
    4. Management Process
    5. Human Resources
    6. Management Skills
    7. Managing the Salesforce
    8. Sales Management Skills
    9. Territory Management
    10. Sales Techniques
    11. Motivating & Managing Teams
    12. Recruitment, Selection & Salaries
    13. Issues in Sales Management
    14. Leadership & Supervision
    15. Sales Promotion
  • Fees

    Live Online classes

    Learn more about Live Online classes

    Online course is € 980.00
    Includes all tuition, registration, assessment and online notes.

    How do I book

    Online Booking: Simply complete the online booking form .

    Pay a minimum deposit of €300 to secure a place 

    The balance of fees is due before programme commencement and can be paid by clicking here

    Your place on the course is confirmed within 2-3 days of receipt of online booking/payment.

    Online Bookings and payments are subject to CMI Terms & Conditions.

    Sponsorship: Students must still pay a deposit of 300 euro to secure their place irrespective of whether they are being sponsored by an employer or other body. 

    Once payment is received in full for the course by the sponsor, the student will receive a 300euro deposit refund.


Course timetable

  • Classroom

    • Start: Thursday 7th October
    • End: December 2021
    • Assigments: 1 project assignment, 1 exam
    • Duration: 3 months, 10 wks part time . 1 night per week 6.30 pm -9.30 pm ( Every Thursday)
    • Level: QQI Level 6 Minor Award Business Management
    • Places: Available


Michael McEvoy was previously Senior Sales & Advertising Manager with over 35 years’ experience in the Advertising industry working in multiple ad agencies. Experience dealing with all sectors including public and private sectors – ranging from retailers, manufacturers, distributors, holiday centers, the Taxi Regulator and the Dept. of Social Welfare.Completed a Train the Trainer course Fetac level 6, Executive Coaching Cert and worked as a consultant for Setanta Sports selling Advertising packages. Lectures with CMI on Sales Management, Advertising & Buyer Behaviour.

CMI_Headshots_John Connolly 29_SmallB

Currently tutor in Business Management (QQI Level 6) with CMI and the National Learning Network. Previously worked as Financial Controller – Kennelly Tax Advisers Limited, Manager - Connolly Lowe Legal Costs Accountants who are a specialist legal costing service provider for solicitors, financial institutions and state agencies who worked for the “Big 4” accountancy firms. Education: PGDip – Teaching & Learning (Further Ed.), MSc Management Consulting , Bachelor of Business Studies (Hons) , Certificate in Teaching & Cont. Education. 

Get in touch with us

Graham Moore