It is essential that all Marketing qualifications include an online marketing section in their syllabus.

According to John O’Toole, CEO of CMI Communications & Management Institute, ”our students really enjoy that part of the course, particularly when they have to set up their own online campaigns and get to practice on SEO tasks. Without an online marketing section to cover SEO, Ad Campaigns on Google Yahoo and You tube, then the qualification is dated.”


CMI have recently introduced a very popular short part time course on Online Marketing Strategy. Delivered by a senior Analyst at Google, the course really demystifies and makes simple what is perceived as a difficult and technical area. For more information on this course click here